Are prices lower in stores compared to a year ago?
On average, prices in stores are not lower than they were a year ago. Instead, we are experiencing disinflation—meaning prices are still rising, just at a slower and more stable pace than in previous years.
Overall consumer prices in the U.S. are 3.4% higher compared to the same time last year. However, this average hides a significant split: while your overall shopping trip will likely cost more, certain specific store categories and products have actually seen price drops.
1. What is actually cheaper than a year ago?
If you are looking for actual price drops (deflation) compared to last year, you will find them primarily in big-ticket home goods, electronics, and select grocery staples:
2. What is more expensive than a year ago?
Many everyday essentials continue to rise in price, offsetting the deals found elsewhere:
Summary
While you will find relief on select items like eggs, TVs, furniture, and specific store-brand staples, your overall checkout total at retail and grocery stores is still higher than it was a year ago. To save money, shopping expert recommendations suggest leaning heavily toward store-brand (private label) items, taking advantage of major retail promotional cycles, and delaying major apparel purchases unless they are on clearance.
Citations (6)
- dealsdmv.com
Backs: “Overall consumer prices in the U.S. are 3.4% higher compared to the same time last year. However, this average hides a significant split: while your overall shopping trip will likely cost more, certain specific store categories and products have actually seen price drops.”
- tradingeconomics.com
Backs: “Overall consumer prices in the U.S. are 3.4% higher compared to the same time last year. However, this average hides a significant split: while your overall shopping trip will likely cost more, certain specific store categories and products have actually seen price drops.”
- keepingupwithinflation.com
Backs: “Eggs & Dairy: After hitting historic highs in 2025 (averaging over $4.70 a dozen), egg prices have experienced a massive correction, falling closer to the $2.20 range. Dairy and related products have also dipped slightly (down 0.3%).”
- bls.gov
Backs: “Dairy and related products have also dipped slightly (down 0.3%). Targeted Retail "Price Wars": In response to consumer fatigue, several major retail and grocery chains—including Walmart, Aldi, Target, and Giant Eagle—have aggressively cut prices on hundreds of everyday store-brand items and frozen goods (like…”
- seafoodsource.com
Backs: “Targeted Retail "Price Wars": In response to consumer fatigue, several major retail and grocery chains—including Walmart, Aldi, Target, and Giant Eagle—have aggressively cut prices on hundreds of everyday store-brand items and frozen goods (like seafood) to attract budget-conscious shoppers. 2.”
- foodtradenews.com
Backs: “To save money, shopping expert recommendations suggest leaning heavily toward store-brand (private label) items, taking advantage of major retail promotional cycles, and delaying major apparel purchases unless they are on clearance. 1.”